Innovation That Matters

Food trucks offer a taste of airport cuisine


The Arlanda Foodtrucks scheme is providing customers with a sample of the cuisine available from restaurants at the Swedish airport.

Sign in or buy a plan to view this innovation

Food trucks have already been used by Air France to market its airline food to potential travelers, and now the Arlanda Foodtrucks scheme is offering customers a taste of the cuisine available from restaurants at the Swedish airport.

Stockholm Arlanda Airport has spent the last 12 months revamping its food offerings to passengers traveling through the facility. In order to raise awareness of the new cafes and restaurants furnishing the airport, the company is taking samples of the cuisine available on the road using food trucks. Charging a standard price of SEK 65 a meal, the vehicle will visit multiple locations around Stockholm and keep customers updated of its whereabouts through its own website. The airport hopes that those who sample the dishes will make sure to leave enough time to dine upon their next visit.

The food truck is an innovative way for the airport to market an important new aspect of its business, without waiting for customers to use its core service first. Are there other ways that enterprises can develop mobile versions of their business to get directly to new customers?

Spotted by:



Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More