Football team goes virtual to attract fans

ga('send', 'event', 'Uncategorized', 'article', 'article-industry-impression', {nonInteraction: true});

eSport organisations have seen the value in online interaction to boost real-life engagement. From an AI chatbot to a social platform, technology ushers fans into greater communication with the brand as a whole. Now a British football team is seeking to engage with the Chinese market in a similar fashion. Manchester City recognised China's huge potential for market growth last year, with 60 percent of the population expressing an interest in football. In order to target this far-off demographic, they launched an online team for the video game, the Fédération Internationale de Football Association (FIFA). This was a first for any other…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.