Football team goes virtual to attract fans

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eSport organisations have seen the value in online interaction to boost real-life engagement. From an AI chatbot to a social platform, technology ushers fans into greater communication with the brand as a whole. Now a British football team is seeking to engage with the Chinese market in a similar fashion. Manchester City recognised China's huge potential for market growth last year, with 60 percent of the population expressing an interest in football. In order to target this far-off demographic, they launched an online team for the video game, the Fédération Internationale de Football Association (FIFA). This was a first for any other…

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