Innovation That Matters

Ford turns test drives into online video games

Publishing & Media

Ford have launched an innovative way to test drive the 2012 Ford Focus in order to boost their social media presence.

Register for full access

Our library content is no longer freely available. Please register to gain access to more than 12,000 innovations, updated daily. Our content is global in scope and covers solutions to the world's biggest challenges across 18 sectors.

2012 Ford Focus

Website: www.ford.co.uk/Focus

Contact: www.ford.com/help/contact

Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More