Ford gives interactive calendar to drivers and their families

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In a world where above the line advertising no longer has the impact it once did, brands are turning to increasingly innovative ways of engaging their audiences. Some of the more recent, most interesting examples we’ve covered at Springwise are this mattress company that launched a chatbot for insomniacs to talk to when they can’t sleep, and this clothing company that crowdsourced its company values. Now Ford has launched an interactive calendar in Brazil, Calendário da Saudade. "Saudade" is a Brazilian word, not directly translatable, meaning the emotional state of longing, melancholy or nostalgia for something or someone, and…

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