Ford offers vehicle wraps for small business owners
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It's no secret that vehicles are an excellent medium for advertising, as evidenced by all the carvertising initiatives we've seen in recent years. Now targeting small business owners, Ford has kicked off an effort of its own to help turn its Transit Connect trucks into billboards on wheels. Inspired by a site Ford launched last November to help consumers customize their cars, the new effort aims to bring similar capabilities to those in the commercial realm. Specifically, Ford's new online program lets owners of the business-focused Transit Connect truck create their own custom graphic wraps. Users can tap an online…
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