Forget S/M/L — mens’ tailored fashion comes with up to 50 size options
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
With consumers turning to the web to buy clothes, e-retailers are continually looking for ways to make sure they can get items at the right fit without trying them on. So far, these efforts have been aimed for the most part at women — take the InStyle Essentials range, for example, which lets customers browse tops by bra size. Now two startups — Stantt and Threadmason — are hoping to put an end to ill-fitting men's shirts by offering a wide range of sizes and shapes to replace the standard small, medium and large options. Based in New Jersey, Stantt…
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