In France, p2p lending meets Kickstarter-style crowdfunding

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Regular readers of Springwise may remember Kisskissbankbank, the France-based site we covered back in 2009 that allows music fans to invest in artists' future. The team behind it is now back with a new project called hellomerci, a peer-to-peer lending platform that uses Kickstarter-style crowdfunding elements. The traditional means of getting a loan – involving credit checks and applications – can be frustrating for some, or could even mean being denied the money to get their project started. hellomerci users first set up their own page, describing what they need support for, how much and when and how they expect…

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