In France, site rewards participants for eco-friendly behavior

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There's nothing like tangible rewards to help motivate consumers to do the right thing, and protecting the environment is no exception. Enter French CitéGreen, a site that rewards participants with points — redeemable for gifts and discounts — whenever they perform actions that are good for the environment. To begin using CitéGreen, which is now in beta, consumers simply register for free and indicate what types of actions they'd like to have rewarded — carpooling or recycling, for example. Through its partnerships with local communities and relevant agencies, CitéGreen then accounts for each action automatically — for example, a microchip…

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