In France, supermarket turns ugly fruit and veg into own-brand soups and juices
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The amount of perfectly edible food that gets thrown away is now well documented, and yet there still aren't too many options for retailers to ensure they avoid contributing to the problem. We recently wrote about the UK's Sainsbury's chain, which is powering one of its outlets entirely from the food waste it produces. Now Intermarché is now turning fruit and veg that's too ugly to sell into a range of new products. The supermarket has created a new line of soups and juices called Les Fruits & Légumes Moches that aims to teach customers about food waste. As well…
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