Free luggage wrapping service used as advertising
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For a time-limited, unexpected and funny advertising campaign, Samsonite opened a one-day Samsowrap stall in Spain’s Palma airport. For passengers travelling with any suitcase other than a Samsonite, the company offered to wrap their luggage for free. The catch was that each suitcase had to display a large sign declaring “I Wish I Had A Samsonite.”
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