Free luggage wrapping service used as advertising

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For a time-limited, unexpected and funny advertising campaign, Samsonite opened a one-day Samsowrap stall in Spain’s Palma airport. For passengers travelling with any suitcase other than a Samsonite, the company offered to wrap their luggage for free. The catch was that each suitcase had to display a large sign declaring “I Wish I Had A Samsonite.” Luggage wrapping improves the strength of a suitcase by encasing it in protective plastic, and Samsonite estimates that the stall wrapped more than 1,200 pieces of luggage in one day. As travellers left for their flights, the company’s message reached more than 120 different…

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