Free luggage wrapping service used as advertising
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
For a time-limited, unexpected and funny advertising campaign, Samsonite opened a one-day Samsowrap stall in Spain’s Palma airport. For passengers travelling with any suitcase other than a Samsonite, the company offered to wrap their luggage for free. The catch was that each suitcase had to display a large sign declaring “I Wish I Had A Samsonite.” Luggage wrapping improves the strength of a suitcase by encasing it in protective plastic, and Samsonite estimates that the stall wrapped more than 1,200 pieces of luggage in one day. As travellers left for their flights, the company’s message reached more than 120 different…
Spotted another good idea???
Join our network and earn rewards