Free insurance with every suitcase

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In case style and craftmanship weren’t enough to lure in suitcase shoppers, customers who purchase luggage from Carpisa stores in Italy during a special year-long promotion get an unusual perk—insurance for their bags against any loss by any airline worldwide. The company is partnering with Italian-based insurance provider Aurora Assicurazioni for this co-marketing initiative, which began in May of 2007 and will run until May 2008. Customers who purchase a Carpisa bag during that time have 30 days to activate their year-long insurance policy, which will reimburse them the cost of their suitcase if lost from the time bags are…

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