Free love from Blyk: zero cents per minute

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Due to launch in the UK in a few months, Blyk aims to change the way the mobile telecoms industry works. The company describes itself as a pan-European free mobile operator for young people, funded by advertising. Free and advertising being the key words here. Blyk will operate as an MVNO or mobile virtual network operator, meaning it will buy wireless services from an existing operator and resell them under the Blyk brand. Or, in this case, give them away. While several mobile players are dabbling in free minutes or free digital content for users willing to view ads (see:…

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