French railway forges a video link between cities to celebrate its new destination

French railway forges a video link between cities to celebrate its new destination

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>
ga('send', 'event', 'Tourism & Travel', 'article', 'article-industry-impression', {nonInteraction: true});

It was just about a year and a half ago that we featured French railway company SNCF’s effort to set up daycare services at train stations, and recently we came across another interesting initiative underway at the firm. Specifically, to celebrate its new high-speed line direct from Lyons to Brussels, SNCF recently set up a giant cube to introduce the people of Lyons to Belgium’s capital through virtual means.

marketing-and-advertising-snapshot-cover
Enjoy this article? You may also be interested in our Marketing & Advertising Innovation Snapshot >>

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update