Fresh food meets the Web

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FreshDirect sells fresh food online that comes directly from farms, dairies, and fisheries, delivered to the home or office, at prices 10-30% lower than other local grocers. OK, here's an idea: why not start selling fresh, top quality gourmet foods like meat, fish, vegetables, cheeses and breads to demanding consumers, businesses and restaurants, delivering it 'Kozmo', 'WebVan or 'Urbanfetch' style? Does this sound too 1998? Not to Joe Fedele, founder of FreshDirect, a food processing plant in Queens, New York, that provides customers access to its goods via the Internet, selling fresh food that comes directly from farms, dairies, and…

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