Buying drinks for friends via email, SMS or Facebook

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We've watched with great interest the growing number of ways consumers can give each other real-world gifts via electronic channels. Much the way GetThemIn lets Facebook users buy each other real beers and Giiv lets people surprise each other with a variety of tokens of affection, so German frinXX lets consumers treat individuals or groups of friends to a real-life drink at the bar. The brainchild of German sixunity, frinXX gives consumers a way to buy a round of drinks for those they care about, even if they're not present at the bar themselves. How it works? Users begin by…

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