From Japan, makeup that disappears with nothing but warm water
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For some women, applying makeup is a must before leaving the house, but the removal of it can be time-consuming at the end of a long day. Now Japanese cosmetics company Shiseido has created the Fullmake Washable Base, a foundation that can be washed off with just warm water. Where traditional makeup materials may require rigorous scrubbing before they're completely gone, the Shiseido product is a base which uses what the company calls a Veil Action Polymer. The ingredient contains a warm water sensor, meaning it doesn't react to cold water, but dissolves when it comes into contact with water…
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