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From Japan, underwear uses nanotechnology to help combat body odor

Fashion & Beauty

New from Japanese firm Goldwin is MXP underwear, a new line of underclothes made from a fabric that uses nanotechnology to combat body odor.

We’ve already seen fabrics that purify the air and tags that neutralize body odors, so it seems only natural that the next step should be undergarments made from such materials. Sure enough, new from Japanese firm Goldwin is MXP underwear, a new line of underclothes based on a fabric that uses nanotechnology to combat body odor. MXP, short for “Maxi Fresh Plus,” fabric can eliminate 99 percent of the odor caused by perspiration as well as 88 percent of body odors in general, Goldwin says. Now included in the company’s line of undergarments made from the fabric are men’s underpants that have already been tested in the International Space Station, the company says. Priced at JPY 4,095 is the MX21210, for example, a standard-length pair of boxer-style shorts, while the JPY 4,725 MX21214 features a longer leg. A pillowcase made from MXP fabric is apparently available as well. The video below (in Japanese) explains the MXP premise in more detail: Goldwin’s products are currently available only within Japan, according to its website. One to partner with for distribution in other parts of the world? Spotted by: H.T.

Website: www.maxifresh.jp/plus

Contact: www.goldwin.co.jp/corp/contact.html

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