From Formula One to 40 MPH

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Last month, we highlighted German rental car company Maxhopp, which rents out Smart cars in Berlin and Hamburg for only 1 euro per day. The catch? Cars come plastered with ads, turning customers into billboards on wheels. Now, Austrian serial entrepreneur Niki Lauda, ex Formula one pilot, offers the same service in Vienna, Austria: Seems this new trend in automotive advertising is spreading geographically (Springwise expects Hungary and The Netherlands to be next), which means that entrepreneurs outside Germanic regions still have plenty of first-mover space! Step on it though, as Lauda already indicated he may expand to Spain…

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