From Formula One to 40 MPH

ga('send', 'event', 'Automotive', 'article', 'article-industry-impression', {nonInteraction: true});

Last month, we highlighted German rental car company Maxhopp, which rents out Smart cars in Berlin and Hamburg for only 1 euro per day. The catch? Cars come plastered with ads, turning customers into billboards on wheels. Now, Austrian serial entrepreneur Niki Lauda, ex Formula one pilot, offers the same service in Vienna, Austria: LaudaMotion.com. Seems this new trend in automotive advertising is spreading geographically (Springwise expects Hungary and The Netherlands to be next), which means that entrepreneurs outside Germanic regions still have plenty of first-mover space! Step on it though, as Lauda already indicated he may expand to Spain…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update