From slogans to sales

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Brought to t-shirt aficionados by the makers of Threadless, the website that lets its members choose which customer-designed t-shirts should be printed, OMG Clothing turns the model upside down. Instead of submitting ready-to-go illustrations, members submit slogans such as 'Squirrels Are Nature's Ninjas'. The website's other members then rate the slogans (either 'OMG.... that's stupid' or 'I'd wear this'), and the winning slogans are translated into t-shirt designs by OMG's pick of graphic artists. So far, over 105,440 slogans have been submitted. Of course, the customer-made, customer-voted model works best for commodity-like products that can be easily manufactured in new…

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