Fruit for consumers on the go

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Although nothing beats fresh fruit, and apples and bananas are conveniently packaged by nature, sometimes consumers favour something even easier. E4B ("Easy for Busy") steps up to the challenge, packing the puree of multiple fruits into portable pouches. E4B's mango flavour, for example, contains 2 mangos, 1 apple, half a banana, and no artificial additives. Packaging was originally developed in Japan for Nasa, and the pouch's seven layers make for a shelf-life of a year. The products are slurpable, but presented as snacks, not drinks. Pricing seems a bit steep at USD 5.99, and the product is currently only available…

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