Fruit for consumers on the go
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Although nothing beats fresh fruit, and apples and bananas are conveniently packaged by nature, sometimes consumers favour something even easier. E4B ("Easy for Busy") steps up to the challenge, packing the puree of multiple fruits into portable pouches. E4B's mango flavour, for example, contains 2 mangos, 1 apple, half a banana, and no artificial additives. Packaging was originally developed in Japan for Nasa, and the pouch's seven layers make for a shelf-life of a year. The products are slurpable, but presented as snacks, not drinks. Pricing seems a bit steep at USD 5.99, and the product is currently only available…
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