Fun customization encourages kids to wear bike helmets

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Just as MoGo Sport mouthguards use flavorings to encourage kids to stay safe during contact sports, Netherlands-based EGG is providing a service that enables young bike riders to customize their helmets. Suitable for both cycling and other active sports that require a helmet, the EGG design was created firstly to comply with safety regulations and secondly to inject an element of fun into picking a helmet. Each model can be fitted properly around the child's head due to adjustable parts – ensuring comfort – while kids can choose from a number of designs and add-ons – including horns and a…

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