Functional beer for women
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Karla is a new beer for women, marketed as improving health and well-being. German brewer Karlsberg (not to be confused with Danish Carlsberg), is convinced that it can get more women to drink beer. In countries such as the UK and Spain, roughly equal percentages of men and women drink beer (around 40%). Surprisingly, this isn't the case in Germany, where women view beer as unhealthy, fattening, or unsophisticated. So Karlsberg is taking a different angle with its introduction of Karla. Stressing that beer is a natural product, Karla is being promoted as a healthy drink for women. The mixed…
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