The Future not the Past at Cannes Lions Innovation
This week Springwise is at Lions Innovation on the French Riviera where we are supporting the Lions Innovators and startups who represent the future of the communications industry. The two-day event is part of the Cannes Lions International Festival of Creativity, which every year brings together advertising professionals, designers, digital innovators and marketers from around the world. To paraphrase Cannes Lions Managing Director Jose Papa’s opening remarks the Innovation Discovery Zone, supported by Springwise, is all about helping businesses navigate the future rather than the retrospective Awards dynamic, which by definition is celebrating the past.
As the leading global innovation intelligence platform Springwise is perfectly placed to be part of the initiative. Our team has compiled individual takeaways on every startup represented at Lions Innovation so that the estimated 4500 attendees from across the globe can benefit from our insight and inspiration. As a valued member of the Springwise community you can access this exclusive information here.
In an uncertain world we continue to believe in innovation for positive change and look to influence the world’s marketing and communications industry to apply their ingenuity and influence to drive that positive change. One of the best ways to do this is to support the innovation and startup community. With the plethora of senior leaders present here and an array of excellent examples of creativity designed to accelerate positive change, this week’s 64th edition of the Cannes Lions International Festival of Creativity (17-24 Junes) is humming with potential.
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