Game app promotes São Paulo museum

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The São Paulo Pinacoteca – the oldest museum in the city – has partnered with the São Paulo Metro and CPTM and ViaQuatro rail lines to launch an interactive game promoting the museum. As the Pinoteca is located near several important subway and rail lines in São Paulo, designers at F/Nazca Saatchi & Saatchi created the game, called PinaTrilhos (‘PinaTracks’), with the idea of combining art and urban mobility. The game uses the train to test the players’ knowledge of the museum’s collection. Players download the app and start the game at their nearest train or metro station. To begin, the…

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