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The gaming craze is showing no signs of cooling off. An advertising agency and a university get prepared for the long haul & the big profits. Remember our March article about in-game brand and product placements? As the gaming craze -- offline and online -- is showing no signs of cooling off, more and more established parties are jumping on the bandwagon. For example: McDonald's and Intel are already spending more than USD 2 million on their virtual presence in the Sims community. And in a Disney game out this fall, players collect Nokia ringtones and deliver McDonald's burgers. To…

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