Gamified cancer research harnesses the power of the crowd

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The mobile gaming industry is continuing to boom and play is an important aspect of any balanced lifestyle. On the other hand, games such as the highly successful Candy Crush Saga often cross the line from entertainment into time-draining addiction. Happily, many companies are harnessing the consumer’s passion for gaming to encourage positive lifestyle choices — such as China’s Timi Run Everyday which exchanges in-game rewards for outdoor exercise. Now, charities worldwide are finding ways to make play socially beneficial by converting gaming time into useful research. Cancer Research UK is adding to it’s Citizen Science program with Reverse the Odds — a free mobile app that assists vital research into bladder and lung cancer by finding patterns in the scientific data.

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