Gamified discounts site turns bargain hunting into a frantic competition

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Consumers know that when it comes to eBay auctions, their bids can be fairly sensible until it comes to a battle in the last five minutes to win the item, when all rational thinking goes out of the window. Capturing the atmosphere of that moment, Drop ‘Til You Shop is a store where the price of each item falls every second until buyers freeze it at the price they want to pay — but in order to win they have to do it before the limited stock runs out.

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