Gamified trash disposal cleans up Dutch campus

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At Koning Willem I College in Den Bosch, The Netherlands, litter can be found all over campus. To address this, communications agency KesselsKramer launched a series of new trashcans to encourage students to throw away their trash properly. But instead of making the bins more accessible, the agency applied reverse psychology and created big obstacles for those wanting to use the bins. One trash can is suspended above head level, mimicking a basketball hoop that users have to aim and shoot their litter into. Another sits on top of a stepladder, urging users to climb up before responsibly disposing their…

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