Gamified trash disposal cleans up Dutch campus

Gamified trash disposal cleans up Dutch campus

ga('send', 'event', 'Access Exclusive', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Eco & Sustainability', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Education', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Smart Cities', 'article', 'article-industry-impression', {nonInteraction: true});

At Koning Willem I College in Den Bosch, The Netherlands, litter can be found all over campus. To address this, communications agency KesselsKramer launched a series of new trashcans to encourage students to throw away their trash properly. But instead of making the bins more accessible, the agency applied reverse psychology and created big obstacles for those wanting to use the bins.

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update