Platform adds gaming elements to any website or application

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Parents throughout the ages have known that “a spoonful of sugar helps the medicine go down,” as the saying goes, and recently businesses have begun to catch on too. That's essentially the premise behind Ridekicks, EpicWin and Deal Machine, and it's also at the heart of Gamify, which aims to help businesses far and wide incorporate gaming into their own offerings. Now in beta, San Francisco-based Gamify bills itself as a “universal gamification platform.” What that means is that it can be used to incorporate game-like reward programs, customizable game mechanics and widgets into any web-enabled service or application. Reward…

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