Partnering with Crunch, pop-up Gap store focuses on fitness for a month
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Timing is everything, as a wise Greek poet once said, and in few areas is that more true than pop-up retail. Case in point: Recognizing that many consumers are particularly focused on fitness at the start of a new year, Gap has transformed its rotating New York City concept store into a workout haven for a month. Through a partnership with fitness chain Crunch, Gap's temporary Fitness Lab at 680 5th Ave. now features workout attire from its new GapBody Sport collection along with demonstrations by Crunch personal trainers, discounts and opportunities to win free stuff. Shoppers at the store,…
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