Philips introduces a clothes iron for men

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In stores this month: a clothes iron for men. Dutch electronics giant Philips felt that men wanted a more robust, heavy-duty tool to tackle hampers of laundry. Something with a larger grip and a more masculine look. So it created the GC4490, which offers ‘more power, more steam, more performance’. Philips describes the iron’s sleek yet rugged design and stresses its technical specifications, seemingly in an attempt to convince men that they’re buying a power tool or new gadget instead of a garment care appliance. Like a new hammer drill, the iron comes in a solid case. It will retail for EUR 79,99.

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