Gender-based cereal is designed to improve sex life

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Most health food brands are marketed with a focus on what they can do for consumers' weight, muscle or overall wellbeing. But what about sexual health? We've already seen The Icecreamists' libidio-boosting Sex Pistol ice cream, and now Sexcereal is a breakfast wholefood designed to improve the sex lives of men and women, with distinct versions for each gender. BigLifeLiving – the startup behind the cereal – worked with nutrition experts to create two different oat-based products that would give both genders the ingredients their body needs to help them in the bedroom. The female version contains cranberries, almonds, ginger…

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