In Germany, those travelling by public transport can watch adverts and travel free
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We’ve seen some pretty interesting innovations around public transport. Recently we wrote about this initiative in Bogota that offers users of public transport travel credit in exchange for recycled plastic. And perhaps most notably, we featured this service in the Philippines which uses data from ride-sharing services to help government agencies manage traffic flow. Now, German based startup, WelectGo offers free train and bus tickets in exchange for watching advertising. Operating in Düsseldorf, Germany, WelectGo users download the app and watch four 20-second ad spots. A train or bus ticket worth EUR 2.60 is then delivered directly to their device.…
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