Ice cream shop crowdsources its organic fruit

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It’s not often we see crowdsourcing applied to food products, and when we do—Yellow’s chocolate bar and Vitaminwater’s flavour contest both come to mind—it’s typically a matter of soliciting input on product development. Bringing the concept into the realm of the supply chain, New Zealand’s Giapo Gelato is now inviting consumers who grow organic fruit to sign up as suppliers for the store’s new “Giapo Certified Organic” line.

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