Gifting button lets users buy presents without knowing recipient’s size

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When buying gifts of clothing, customers are often faced with two options — ask the recipient about their size and preferences and ruin the surprise, or take a guess and risk buying them something unsuitable. For online retailers, this leads to high instances of cart abandonment and increased return and exchange costs. Now, Loop Commerce is a retail startup that offers another option via their e-gifting service. The Loop E-gift button enables consumers to choose and purchase a gift online, but leaves the specifics up to the recipient. The E-gift button can be added to online retailers' product pages, enabling…

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