Girls night out in Second Life

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While many brands are racing to set up a brand space in Second Life (see: Aloft, American Apparel, Telus), iVillage is taking a different approach. Starting today, the online community for women will be hosting a biweekly Girls Night Out in Second Life. Every two weeks a different curator will lead a group of iVillage members on a tour through the metaverse, showing them interesting locations and letting them meet some of Second Life's most remarkable residents. Tours will also include music events, discussions and tutorials. The goal of the events is to showcase and highlight the community of women…

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