Innovation That Matters

Road repair | Photo source Unsplash

Global pizza delivery chain invests in road repairs

Nonprofit & Social Cause

Citizens in the United States may nominate their town for a pothole repair grant from one of the world’s most recognized pizza companies.

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Paving for Pizza is Domino’s Pizza’s public service road repair campaign. Residents of towns across the United States may nominate their area for a 5,000 USD grant for pothole repair. The pizza company says that it can no longer ignore “when bad roads happen to good pizza.” The Paving for Pizza website includes a pizza box cam view of the damage a pothole does to a pizza. Nominating a town is easy; all residents have to do is enter their postcode online. Some estimates show that damaged roads will cost US businesses 240 billion USD in the next four years.

The company pays the local government to carry out the work in its chosen locations. So far, the pilot program has repaired more than 50 potholes in a range of cities. Burbank, California; Bartonville, Texas; and Milford, Delaware are three places that have already benefited from the promotion. And it’s not just potholes nominated for improvements. Athens, Georgia, used their 5,000 USD grant to smooth and strengthen a notoriously rough section of road.

All completed repairs include a painted Domino’s logo and the phrase “Oh yes we did.” The need for private companies to undertake public repairs is a concern for some people; however, most local governments welcome the extra cash for such specific roadwork. Interestingly, this isn’t the first time that Springwise covered Domino’s Pizza. For couples more in love with hot cheese than fine china, the company offers a wedding registry in the form of eGift cards in a variety of values. Another eye-catching marketing campaign is the Uruguayan petri dish posters that advertise soap. The bacteriads contain live and growing bacteria from everyday objects such as mobile phones and money. The aim is to encourage people to wash their hands more often. Marketing and advertising often seems as if it is almost everywhere. What locations would still surprise the public?



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