A global walk against hunger
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Way back in 2008, we covered this Californian project that let users putting their everyday exercise into charitable donations by getting corporate sponsorship. Calorías X Calorías follows a similar principle, differing slightly logistically. Calorías X Calorías is a sponsored walk that took place in Argentina, Ecuador and Panama in October to coincide with World Food Day. Users sign up for free via the event website and convert the calories they burn into money. Walkers can then donate the money to the foodbank charity of their choice. The event is a collaboration between fitness organization Walking is Good, and the Argentina…
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