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Global t-shirt portal


We’ve written before about platforms for minipreneurs that aggregate the offerings of many merchants in a single online or offline space. A few weeks ago Rumplo stepped into the fray with a t-shirt-specific site that helps consumers find the coolest t-shirts from independent makers around the world. Brooklyn, NY-based Rumplo aims to make it easy to browse, search and subscribe to artist-produced tees from around the globe. Users can browse categories such as color, typography, slogan, photography or gradient (in addition to the more obvious “new” and “most popular”), and Rumplo serves up a selection of matching submitted shirts from independent producers all over the planet. Designers, stores and registered users can all participate in submitting links to t-shirts they love, and users can subscribe via RSS (e-mail delivery is coming soon) to their favorite designers, tags or topics. All t-shirts on the site are open to comments by registered users, along with designation as “faves.” What users won’t find, however, are the works of any on-demand printing sites, which Rumplo’s founders have deliberately exluded. It remains to be seen if Rumplo will charge sellers any kind of fee in the future, but meanwhile plans are apparently in the works for advertising support. By focusing on independent producers (and excluding others), Rumplo takes a partially curated approach that is sure to help users wade through the clutter and find the gems in the online t-shirt marketplace. A model to emulate in other markets! Spotted by: Josh Mervis



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