Going after female drivers
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Australian SHEdrives is bent on making the automotive industry female friendly. Whether it's assisting women in buying a car online from their virtual dealership, discussing auto fashion, or training dealer sales staff, the aim is to make the process of buying a car easy and fun. Although women buy more cars than men and have a say in up to 85% of purchases made, Juliet Potter, founder of SHEdrives, felt the car industry wasn't doing enough to accommodate female buyers. Unfortunately, women are still often patronized or even humiliated when they go to a dealership. Salesmen either ignore them, or…
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