Design your own hat & choose your own knitting granny

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Regular Springwise readers may remember Swiss Netgranny and Danish Mormor.nu, both of which sell knit goods handmade by real-life grandmothers. Now a similar contender has emerged in France that throws some design-your-own flexibility into the mix. Golden Hook is a company that lets customers design their own hat and then choose the grandmother they'd like to knit it. Users begin by selecting the shape of hat they'd like—classic, long or Peruvian, with pompom or without. They can then begin either with a blank hat or one of the site's existing designs and customize it, knit row by row, by clicking…

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