Good drivers could use their data to get reduced rates

Good drivers could use their data to get reduced rates

The Ford Smart Mobility project is a data-driven experiment, which calculated a personal driver score based on each participant's behavior on the road.

United Kingdom7 Jul 2016
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Better drivers already benefit from lower insurance premiums, but Ford wants to take these savings even further through its Smart Mobility project. The data-driven experiment calculated a personal driver score based on each participant’s behavior on the road, with the view that the score could be used to help them get reduced rates on car hire and car-sharing services.

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