Gravanity luggage tags

ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Tapping into consumers' gravanity, KLM (Royal Dutch Airlines) is inviting customers to create their own baggage labels using a favourite holiday snapshot, company logo or creative design. Less imaginative customers can pick one of KLM's preselected images. Passengers who've booked a flight through the airline's Dutch website can use their confirmation number to claim two free luggage tags. An online tool lets them upload an image and order their personalized tags. The three most original designs win two tickets to a European KLM destination. The entire ordering and fulfilment process is run by IceMedia, who also created Shoot & Share,…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).

Add

Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.

Update