Gravanity luggage tags
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Tapping into consumers' gravanity, KLM (Royal Dutch Airlines) is inviting customers to create their own baggage labels using a favourite holiday snapshot, company logo or creative design. Less imaginative customers can pick one of KLM's preselected images. Passengers who've booked a flight through the airline's Dutch website can use their confirmation number to claim two free luggage tags. An online tool lets them upload an image and order their personalized tags. The three most original designs win two tickets to a European KLM destination. The entire ordering and fulfilment process is run by IceMedia, who also created Shoot & Share,…
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