Gravanity & the fruit roll-up factory
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M&Ms began offering customized colour versions of its classic coated-chocolate candy some years ago, followed soon after by the option of adding personalized text. My Fruit Roll-Ups Factory from General Mills is taking the idea a step further by allowing consumers to customise its fruit-flavoured strips with not just text but also images. The concept is targeted at parents, not surprisingly, since the snacks are a kid favourite. Ordering is a matter of choosing a cartoon-style picture from the site's collection of more than 400 (birthday cakes, sports symbols and seasonal images are particularly well-represented); adding a message in the…
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