Innovation That Matters

Greeting cards double as small gift boxes

Fashion & Beauty

greetabl is a startup aiming to disrupt the greeting card industry with its foldable cards that can hold small gifts.

Register for full access

Our library content is no longer freely available. Please register to gain access to more than 12,000 innovations, updated daily. Our content is global in scope and covers solutions to the world's biggest challenges across 18 sectors.

Without a present to go with them, greeting cards can sometimes be a bit disappointing, but sending a gift almost makes the card redundant when a tag can be added instead. For gift-givers who find themselves paralyzed by this dilemma, greetabl is a startup aiming to disrupt the industry with its foldable greetings cards that can hold small gifts.

Each greetabl consists of a single piece of card that includes a seasonal or abstract design on the outside and space to write a message on the inside, much like typical greeting card. Based on the assumption that most people prefer to receive a gift over a simple card — regardless of how small — the card can then fold into a small box, big enough to hold some chocolates, a small toy or even a piece of jewelry. Once folded up, an address can be added and the box can be sent as it is through US mail. greetabls come in a wide range of quirky designs, including birthday, wedding, pizza and — most timely — Valentine’s day themes, and cost USD 6.99 each. The video below offers more information about the concept:

greetabl encourages friends and family to give a little extra to make their birthday and holiday notes a bit more special without extra hassle. How else can greeting cards be redesigned to offer something more?



Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More