Groundswell Health is bringing the power of collective buying to healthcare practices and purchasers of medical supplies and equipment.
Scarcely a week goes by without our spotting some new twist on the “deal a day” theme. The latest to catch our attention? Groundswell Health, a San Francisco company that’s bringing the power of Groupon-style collective buying to healthcare practices and other purchasers of medical supplies and equipment. Now in beta, Groundswell Health aims to help the healthcare industry achieve real savings on the medical goods and services that are bought and sold every day. Toward that end, it’s created a site based on the deal-a-day model that serves up significant discounts on assorted medical supplies and equipment. For example, a spirometer is currently listed on the site for USD 995, and visitors can also see number of sales for that product so far and a countdown of the time remaining to take advantage of the deal. In some cases, there’s also a minimum number of purchases required, and a URL for sharing is provided to help ensure that goal is achieved. Either way, assuming any minimum orders are met, the product is then shipped to all those who ordered it before the deadline passed. Groundswell Health serves as an authorized dealer for each of its partner brands, so all products sold are covered by the manufacturer’s standard warranties and guarantees. Groundswell currently seeks medical brands to partner with on its collective deals. Tech-savvy entrepreneurs, meanwhile, may want to consider setting up a similar B2B offering in another industry niche. Keep the group buying innovations coming!