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Grown-up ice cream van | Update

Retail

Hot… errr… cold on the tracks of our recent spotting of a British ice-cream truck for adults comes Heartschallenger. A speciality truck stocked with international ice cream, candy and toys, Heartschallenger is available for private events and birthday parties in Los Angeles, regularly drives down Sunset Boulevard, and is also known to pop up near clubs after closing hour. Owner Leyla Safai, a former in-house designer at hip LA hotel The Standard, converted an old mail truck into a pink ice cream dream machine, complete with white unicorns and fairylike electronic music. Flavours on offer include Japanese mochi balls and whipped vanilla bars from Armenia. Dreamchallenger aims to open up (mobile) shop in New York soon. We can’t vouch for the profitability of this business model, but nobody can deny that it sounds like a lot of fun 😉 Spotted by: Marketing Alternatif

Email: heartschallenger@onebox.com

Website: www.heartschallenger.com

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