Fitmob is aiming to incentivize fitness class attendance by cutting the price for every extra session taken each week.
Getting consumers to exercise is already a difficult task and it isn’t helped by the typically high entry prices of gyms and workout sessions. While the world is suffering from inactivity and obesity, gyms are raking in over $75 billion globally. Ideas such as Peloton‘s live gym class streaming enable exercisers to work out at home, but now San Francisco’s Fitmob is aiming to incentivize fitness class attendance by cutting the price for every extra session taken each week.
Those looking for a class to join can download the Fitmob app or browse the website to find a session near them. Operating on a weekly basis, the first workout of the week costs USD 15. If members find another class to go to in that week, or simply take the class again, the price drops to USD 10 a session. If they work out for a third time that week, they pay USD 5 a session. Users agree to turn up to classes beforehand and can cancel up to two hours in advance, but if they fail to show up without canceling they’re charged a USD 5 ‘flake’ fee, a portion of which goes to local park and recreation charities.
The price point for a single Fitmob class is already lower than typical gym fees, and the pricing structure places a heavy discount on multiple sessions to get users working out more regularly. Are there other ways to get people to exercise more through incentives such as this?