Hailing a hybrid

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The Toyota Prius, the world’s most popular hybrid car, emits half as much carbon dioxide as a traditional black cab does. This made it an obvious choice for greentomatocars, an environmentally friendly cab service in London that was launched on 1 March 2006 and was founded by two young ex-City lawyers. Hybrid cars have an electrical engine that takes over from the petrol engine when the car is moving slowly, which eliminates toxic fumes and noise. The company also buys carbon credits to offset unavoidable emissions.

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