Clothing brand rewards fans for being kind online
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No end in sight to the “random acts of kindness” trend, which has now apparently struck Spanish clothing brand Desigual. Rather than trying to inspire kindness through cards, umbrellas or t-shirts, however, Desigual has launched an effort to reward its fans for being kind to bloggers online. Desigual fans interested in participating begin by signing up with its “Happy Hunters” site and indicating which item from the Desigual line they'd like to be rewarded with. They then wait for Desigual to alert them to a particular blog post to target with their cheerful comments — those selected are not Desigual's…
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